In the digital landscape of Bangladesh, social media users are more than passive consumers—they’re active architects of our national digital narrative. As a local digital culture observer who has tracked every technological wave, I understand the transformative power of our online connectivity. From youth-driven digital activism and innovative content creation to emerging digital economies and global networking platforms, Bangladesh’s social media ecosystem represents a dynamic intersection of technology, culture, and communication. Whether you’re a digital entrepreneur, a marketing professional, or someone curious about our nation’s digital transformation, this comprehensive guide will unveil the latest statistics, trends, and insights into social media usage in Bangladesh.
1. Facebook users in Bangladesh in 2023
Facebook is the most widely used social media platform both in Bangladesh and worldwide. It was one of the pioneering social media platforms that brought significant subscriptions of people into the world of social media. Some of the statistics regarding the social media usage of Facebook from the perspective of Bangladesh is given below:
Total users: 49, 310, 100
Male users: 67.7%
Female users: 32.3%
2. Messenger users in Bangladesh in 2023
Messenger is an instant messaging app and platform that works in conjunction with Facebook. It is the most popular messaging app globally, and also in Bangladesh. Some of the statistics regarding the social media usage of Messenger from the perspective of Bangladesh are given below:
Total users: 46, 519, 900
Male users: 68.2%
Female users: 31.8%
3. YouTube users in Bangladesh in 2023
YouTube is a social media platform and an online video sharing platform that has encapsulated the minds of its users through exhibiting the reality of viewing videos online for free. Today YouTube stands as the most popular video sharing social media platform in terms of social media usage in Bangladesh.
Some of the statistics regarding the social media usage of YouTube from the perspective of Bangladesh are given below:
Total users: 34, 500, 000
Male users: 57.9%
Female users: 42.1 %
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4. Imo users in Bangladesh in 2023
imo is a proprietary audio/video calling and instant messaging software service. Their services provide customers with encrypted video and audio calling options, amongst many other amenities. In Bangladesh, around 33 million people use imo.
5. Likee users in Bangladesh in 2023
Likee is a short video creation and sharing app designed to cater to the youth. Despite being established in 2017, the company has gained significant traction. In Bangladesh, around 12 million people use Likee.
Social media usage in Bangladesh represents the number of people active in the internet scene of the nation. The companies listed above represent some of the biggest social media companies that are actively used by the netizens of Bangladesh.
6. WhatsApp users in Bangladesh in 2023
WhatsApp is an internationally available freeware, cross-platform, centralized instant messaging and voice-over-IP service owned by Meta, the parent company that owns Facebook. It is one of the most widely used social media platforms, known for its user-friendliness and security. In Bangladesh, over 10 million people use WhatsApp on a regular basis.
7. LinkedIn users in Bangladesh in 2023
LinkedIn is a business and employment-focused social media platform. Their services as a social media network are unique and effective for career growth and employment opportunities. Some of the statistics regarding Linkedin’s social media usage in Bangladesh are given below:
Total users: 5, 661, 000
Male users: 75.1%
Female users: 24.9%
8. Instagram users in Bangladesh in 2023
Instagram is a video and photo sharing social networking company owned by Meta, the parent company of Facebook. Their services are highly interlinked with Facebook services, thus enabling cross-platform usage for the users. Some of the statistics regarding the social media usage of Instagram from the perspective of Bangladesh are given below:
Total users: 4, 902, 500
Male users: 68.3%.
Female users: 31.7%
9. Twitter users in Bangladesh in 2023
Twitter is a prominent microblogging and social networking company. World leaders, celebrities, influential businessmen, and more use Twitter to express themselves to the larger audience. In Bangladesh, around 756 thousand people use Twitter actively.
Social media usage in Bangladesh represents the number of people active in the internet scene of the nation. The companies listed above represent some of the biggest social media companies that are actively used by the netizens of Bangladesh.
